The law industry is social. Therefore, events play a significant role in the legal field and are intended to improve you as a lawyer, manager, and business owner. 87% of small- and medium-sized business owners anticipate using events to expand their operations in 2023. Let us look at the amazing perks of event marketing for your law firm.
Events develop your brand.
Initiating personal connections that are considerably more beneficial than a simple call or email is an effective technique to engage current and new customers through event hosting. Through these encounters, you can increase brand loyalty by humanizing your law firm’s brand.
Although physical office spaces have been a contentious topic, most lawyers have a place or office they’re proud of and like to flaunt as a part of their physical identity. However, hosting your event allows you to build an immersive environment and give visitors a genuine sense of your law firm’s brand in person. Using a custom trade show booth that displays your brand helps you maximize the amazing perks of event marketing for your law firm.
Events spread the word.
People talk a lot about notable events, let’s face it (you’ve probably heard about a popular lawyers annual summit or event). You can achieve the buzz with your events, but remember that they must be successful to be profitable. But how do events pay off when it is expensive to organize one? You may wonder.
The truth is, the cost of events like these is very high. However, you don’t have to organize a big event; you can even take advantage of local trade shows. With the best marketing materials, you can still host a fantastic event at your workplace, residence, eatery, hotel, community center, or wherever else best represents the image of your law company.
Events bring in more revenue.
Here are some methods to “monetize” your event, depending on the type of experience you’re planning:
- Make contacts to get recommendations. Getting together at events with current clients or other owners of law firms is an excellent approach to developing connections. Make a good impression and position yourself as a reliable source so that people will think of you when someone in their network needs your help.
- Meet new potential customers to stay in the public eye. Most potential customers won’t know they need you or won’t need you immediately, but if they witness you presenting a community event, they will think of you as someone they can trust.
- Earn money for your knowledge. You can give people with questions about a legal experience (for instance, a DUI, divorce, or writing a will) helpful information and a free consultation that would position you as a credible expert and encouraging presence. In this manner, they will consider you first if they require your services.
The bottom line
95% of small business owners and marketers think that attending in-person events can significantly affect the accomplishment of their company’s main commercial objectives. Just consider it. The invitation and attendee lists alone generate a new list of potential clients for you.