The so-called SEO is the acronym that refers to optimizing content for organic ranking on Google, that is, without the need for payment. In other words, SEO tools make it easier for Google to read your text and make it easier for this content to rank on the first pages of the search engine.
To produce texts considered “optimized for the google robot,” it is essential to highlight the keywords you have identified using the suggested tools. Regarding the choice of keyword, there are two strategies:
Wide-ranging keywords, that is, with a broader meaning, will reach more people and have more competition, such as lifetime reviews.
Long-tail keywords that focus on more specific issues and problems will reach fewer users but more qualified and with less competition—for example, a lifetime review for rural workers.
These strategies will help build the firm’s digital legal marketing plan, and for them to be more effective, the firm must choose a specific niche. In the example above, we use an office focused on social security law specializing in retirement review. The more niche the area of law, the more assertive the digital marketing strategy will be.
Some Essential SEO Tips For Lawyers Are:
After choosing the keyword for the content to be produced, search for it on Google and get to know your competitors. Read all the content on the first page and understand the relevance of each ranked site, looking for which position you can “steal” by developing better content than the ones that already exist.
Don’t repeat the keyword excessively; use similar words from the same semantic field and show Google that your content is relevant.
Offer the best possible user experience by creating an order for the text and, if it is too long, a table of contents to facilitate the search for the intertitles.
Use the so-called internal linking for the user to access other content on your site (basically leading the user to other related subjects whenever they are mentioned in the content, similar to what we did in our article).
Look for partners interested in your content and request links (notes) to your website, a strategy also known as link building.
Always name the images with the keyword and make the caption (in the blind-seeing template) including the keyword whenever possible.
With these tips from Grow Law Firm, it is possible to write content that Google will be ashamed of not ranking on the first page (Rs), thus conquering what we call digital authority and facilitating internet users’ access to the law firm’s website.